Theme: Go-to-Market Strategy | Concept Validation | EdTech
Client: STEM Education Startup
Summary: Partnered with founders to diversify revenue beyond D2C by launching a new B2B offering for elite private schools. We tested pricing, refined the pitch, and closed early pilot partners, proving the model could scale and setting the stage for early investor buy in.
This startup had built a solid direct-to-consumer business teaching STEM after-school programs to families in the greater Cambridge, MA community. But like a lot of early-stage EdTech companies, they were burning cash chasing one-off customers instead of building repeatable revenue.
The founders wanted to explore a B2B channel: selling turnkey enrichment programs directly to schools. But they didn’t have the internal bandwidth or playbook to make it happen. That’s where I came in.
Build a B2B offering that could supplement their D2C business and stabilize cash flow
Validate that private schools would pay premium rates for packaged STEM programming
Use early results to strengthen positioning for their upcoming fundraising
We started lean: no bloated decks, no theoretical personas. I built a go-to-market framework focused on live validation:
Mapped the buyer journey and financial model for schools versus parents
Ran direct outreach to decision-makers at top-tier private schools
Conducted pricing and feature testing through live calls to identify product-market fit
Created lightweight collateral to build credibility without triggering a full rebrand
Once we had traction, I formalized the B2B sales process with pricing tiers, proposal templates, and partnership structures, built to scale without me.
The B2B pilot proved the concept:
15% projected YoY revenue growth from the new institutional channel
First private school partners signed within 90 days
Clear proof of scalability for investors and leadership teams
The bigger win was mindset. The company stopped “selling to parents” and started partnering with institutions, unlocking a path to recurring, higher-ticket revenue and a stronger story for investors.
Theme: Business Model Innovation | B2B Partnerships | Recurring Revenue
Client: Island Roots Camp Group (as Co-Founder)
Summary: In response to inbound demand, I led rapid validation and launch of a white-label program for private school partners. We balanced financial modeling, stakeholder buy-in, and brand protection to secure early adoption and build a new recurring revenue stream.
Island Roots had earned a strong reputation for premium summer programs, which attracted interest from private schools looking to license or white-label our services. The challenge: how to turn that inbound curiosity into a scalable, profitable business line—without diluting our brand or overextending operations.
Validate whether schools would pay to offer our programs under their own brand
Build a pricing model that sustained profit margins while maintaining quality control
Protect the company’s reputation during rapid expansion
We treated it like an experiment, not a full-scale launch.
Modeled financials and profit-sharing structures for different partnership types
Designed a lightweight licensing agreement that preserved quality and IP
Piloted with select schools to stress-test operations and partner experience
Built a repeatable onboarding process to minimize founder involvement
The goal was simple: move fast enough to test, but structured enough to scale if it worked.
The model proved both viable and lucrative:
45%+ profit margin on the new white-label offering
Four institutional partnerships sustained over three years
Added a recurring, scalable B2B revenue stream that diversified income and became the main business model, beyond seasonal operations
What started as inbound curiosity became a dependable pillar of the business—proof that disciplined experimentation can unlock major growth without burning down the house to do it.
Theme: Internal Operations | Policy Rollout | Strategic Communication
Client: Community-Based Childcare Organization
Summary: During COVID, I acted as executive comms lead rewriting policy handbooks, rebuilding communication systems, and keeping 200+ families informed and compliant while everything around us was changing by the hour.
When the pandemic hit, this organization faced a perfect storm: evolving state mandates, anxious parents, and a staff that needed clear direction fast. The leadership team had to translate chaos into clarity, or risk losing the trust of their community and the ability to operate at all.
I stepped in to stabilize communication and align every audience: staff, families, and regulators, around a single, consistent source of truth.
Maintain compliance and safety under constantly shifting regulations
Keep operations running without confusion or mixed messaging
Protect trust and transparency between leadership, staff, and customer families
We overhauled the entire communications system in under two weeks:
Consolidated policies into a single, plain-language COVID operations handbook
Implemented a multi-channel rollout (email, SMS, web, and in-person briefings)
Developed scripts and FAQs for staff to keep messaging consistent
Built a feedback loop to capture concerns and adjust policies in real time
The focus was simplicity, consistency, and credibility. No jargon or spin, just clarity.
95% of staff and parents acknowledged policy receipt within two weeks
Operations continued uninterrupted through multiple regulation shifts
Leadership was positioned as calm, transparent, and reliable during crisis
The real achievement wasn’t just compliance, it was trust. At a time when most organizations were scrambling, this one projected confidence and competence, and it paid off in loyalty long after the chaos faded.
Theme: Brand Development | Entertainment | Growth Marketing
Client: V3RN (Punk Band, Nashville)
Summary: Rebuilt a band’s brand identity and digital ecosystem from scratch, turning a loose creative project into a structured growth engine that expanded reach, deepened fan engagement, and opened doors to new revenue opportunities.
V3RN was a raw, talented punk outfit with energy to burn and no structure to match. They had solid music, but no cohesive brand or marketing plan. Their streaming presence was stagnant, their visuals inconsistent, and their audience engagement random at best.
I stepped in as a strategic manager to transform the band from “DIY chaos” into a recognizable brand with a long-term digital strategy.
Clarify brand identity and visual language
Build consistent digital systems to support growth across streaming and social platforms
Expand exposure to industry gatekeepers and live event opportunities
We started by defining the brand: tone, visuals, narrative, audience. Then we built the infrastructure to amplify it.
Audited and rebuilt every digital asset: website, bios, artwork, and press kit
Implemented a structured content calendar across Spotify, Instagram, and TikTok
Designed release strategies for singles and live sessions to spike algorithmic traction
Networked with playlist curators and live promoters to position the band in front of new audiences
The approach balanced creative authenticity with operational rigor, introducing just enough structure to scale without killing the vibe.
40% boost in streaming activity within six months
30% increase in social engagement and follower growth
Secured placements on 15+ curated playlists and expanded live bookings across regional venues
The project proved that when you treat an artist like a brand and a business without sterilizing the art, you can build momentum that lasts longer than a single viral post.
Theme: Brand Strategy | Messaging | Growth Marketing
Client: Education Support Company
Summary: Partnered with the executive team to rebuild the brand from the ground up during the pandemic era. Refined the company’s story, voice, and positioning to cut through a saturated market and drive meaningful engagement and revenue growth.
The company launched in the middle of the pandemic, at a time when every education startup claimed to be “innovative,” “student-centered,” and “data-driven.” The product had potential, but the message blended into the noise. They needed a clear identity that would resonate with schools, parents, and investors alike.
Differentiate from a crowded field of pandemic-era education brands
Clarify value proposition for both B2B and B2C audiences
Develop a cohesive brand system that connected marketing, sales, and customer experience
I ran a rapid brand sprint to uncover what actually made them different, then built everything around that.
Conducted qualitative interviews with customers and internal teams
Built audience personas and key messaging pillars
Reworked visual identity, tone, and storytelling to align across web, social, and sales materials
Created a lean content strategy that focused on credibility, clarity, and proof of outcomes
The process connected creative and operational execution, turning “marketing” into an extension of business strategy.
Surpassed $500K in revenue within the first year
Doubled engagement across core channels within 12 months
Established a clear, differentiated brand presence in a chaotic market
The real win was focus. Once the brand narrative was locked in, everything from sales to customer onboarding moved faster and felt more aligned.
Theme: Systems & Operations | Martech Integration | Customer Experience
Client: Island Roots Camp Group
Summary: Designed and implemented a fully integrated tech ecosystem to unify communication, streamline operations, and prepare the business for multi-site expansion. The result: faster sales, cleaner workflows, and a smoother customer experience from first contact to final invoice.
Island Roots Camp Group was scaling fast expanding to more locations, more families, and more administrative chaos. Every department had its own system: one for registration, another for communication, another for billing. None of them talked to each other.
The goal was simple: build a connected tech stack that could support growth without drowning staff in manual work or creating a worse experience for customers.
Consolidate fragmented systems into a single operational ecosystem
Improve communication and response times with families
Reduce onboarding friction for staff and customers
Build a scalable infrastructure to support future sites and partnerships
I approached the project like a systems architect: start with the user journey, then integrate tech that makes it seamless.
Mapped every touchpoint in the customer and staff lifecycle
Evaluated existing tools and identified where automation could save time or reduce errors
Integrated a CRM with communication, registration, and payment systems
Trained staff on new workflows and documented SOPs for consistency
Every decision tied back to one question: does this make things faster, clearer, or easier for our customers and team?
25% faster customer acquisition through improved inquiry workflows
30% reduction in communication errors across departments
20% faster onboarding with higher family retention rates
Infrastructure built to support multi-site expansion